FOLKENFLIK: That second tier will be questioned by Fox’s Bill Hemmer and Martha MacCallum live at 5 p.m. Eastern before most people are home from work to watch. Juleanna Glover is a political and corporate strategist who has raised money for the Bush campaign.

JULEANNA GLOVER: It’s certainly an opportunity for everyone who’s on the 9 p.m. stage to try and distinguish themselves as a top-tier candidate. For those on the 5 p.m. stage, it’s an opportunity for them to see if they can’t, in some way, shape or form, find their way into the top couple paragraphs of every major news organization’s write up of what happened at the debates.

FOLKENFLIK: And how do you do that?

GLOVER: You do something surprising but yet reputationally enhancing. So how do you define that? You know, we’ll all know it when we see it.